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Promasidor Ghana leads waste segregation agenda

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  At a time where COVID-19 has revealed sanitation deficiency in Ghana hence propelling institutions to take up waste segregation to stop the spread, one of Ghana’s food manufacturing industry giants; Promasidor Ghana Limited is setting the pace at its premises. Opposite the security checkpoint at the head office in Accra are different litter bins marked out for general waste, paper and plastic waste materials. This is to ensure waste is sorted with the implementation of the waste hierarchy; reduce, reuse and recycle. As the world finds its feet during the global pandemic, segregation of waste by the company is a way to help curb the spread as infectious items are not mixed up with other waste materials. ABOUT PROMASIDOR GHANA LIMITED Promasidor Ghana Limited is a leading food manufacturing company with the vision to provide affordable, top quality products to consumers. This quest has resulted in the provision of food products through brands such as Cowbell, Onga, Yumvit...
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Why PR must be abreast with cultural elements of the environment

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  In a profession where whatever you say or do, can make and unmake you, Public Relations must be abreast with cultural elements to understand how to relate with publics. Publics differ and so does their comprehension of issues because people possess different temperaments but building and maintaining an effective relationship is crucial for PR, therefore must be able to work with people with different character traits. The appreciation of this fact helps PR to strategize communication with different publics. For instance, if the company is introducing a new product, PR must know whether their target audience are innovators (those who easily adopt to new products or new ideas) or they are laggards. Knowing these will determine the communication effort and approach to use for each category of adopters. This requires knowing the market trends and selling the image of the organization to the public through consistent communication with publics and management.  Market forc...
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Environmental issues in a COVID-19 era

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  Ghanaians woke up on the 12 th of March,2020 to the news that coronavirus had crossed-borders into their motherland; busting myths about the virus not being able to survive in African countries such as Ghana due to the weather conditions. While dealing with the pandemic by putting measures in place to curb the spread, here are some environmental issues that sprang up during the global pandemic in Ghana. Due to government’s ban on social gatherings in the country, noise pollution was minimal during the period. A typical Saturday staged with funerals all over towns with drumming and loud music was no longer present. People enjoyed some peace of mind in the comfort of their homes. Factories omitting harmful substances into the air during production became a thing of the past for some time as the pandemic forced some of these companies to halt production. This made air pollution minimal in the case of manufacturing industries. Aquatic life also had some relief as people were...
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