ENVIRONMENTAL PR ISSUES

  The need to safeguard the environment against harmful practices and danger has been an issue of great concern since Adam. International organization’s such as the United Nations and Non-Governmental Organizations have championed this cause for long and corporate bodies have also in their own ways derived ways to protect their environment. These corporate bodies in their bid to get tagged as ‘socially responsible’ adopt Elkington’s Triple Bottom Line (People, Planet and Profit) approach. The People thus employees and customers help the business to make profit but they can only exist when the environment in which they work and transact business is protected. It is therefore essential for Public relations to maintain transparent and constant communication with them on how the organization throughout its operation is ensuring best environmental practices. These can be communicated through memo and newsletters for employees and stakeholders, emails for customers, meetings with key...

Sustainability definitely is the new “black”. Companies across the whole world start to realize that they must extend the reach of their sustainability and corporate responsibility plans and come closer to environmental, economic, and social terms. Planet Earth must be protected in any way. The uncertain legislative and regulatory environment, however, suggests the opportunity for closer integration of sustainability programs with a corporation’s public affairs activities. Public affairs couldn’t be the missing part of all this process because they can actually find the way to support this global vision. Not only big companies but also small ones must tell their environmental story in order to enhance its reputation with customers, employees, and investors. That’s why public affairs should take part to this and help them to make a step forward. Issues such as food security and a warming planet need people and organizations with very different interests to be persuaded to act for the co...