ENVIRONMENTAL PR ISSUES

  In a profession where whatever you say or do, can make and unmake you, Public Relations must be abreast with cultural elements to understand how to relate with publics. Publics differ and so does their comprehension of issues because people possess different temperaments but building and maintaining an effective relationship is crucial for PR, therefore must be able to work with people with different character traits. The appreciation of this fact helps PR to strategize communication with different publics. For instance, if the company is introducing a new product, PR must know whether their target audience are innovators (those who easily adopt to new products or new ideas) or they are laggards. Knowing these will determine the communication effort and approach to use for each category of adopters. This requires knowing the market trends and selling the image of the organization to the public through consistent communication with publics and management.  Market forc...

  Ghanaians woke up on the 12 th of March,2020 to the news that coronavirus had crossed-borders into their motherland; busting myths about the virus not being able to survive in African countries such as Ghana due to the weather conditions. While dealing with the pandemic by putting measures in place to curb the spread, here are some environmental issues that sprang up during the global pandemic in Ghana. Due to government’s ban on social gatherings in the country, noise pollution was minimal during the period. A typical Saturday staged with funerals all over towns with drumming and loud music was no longer present. People enjoyed some peace of mind in the comfort of their homes. Factories omitting harmful substances into the air during production became a thing of the past for some time as the pandemic forced some of these companies to halt production. This made air pollution minimal in the case of manufacturing industries. Aquatic life also had some relief as people were...

  Forests in the Northern Savannah zone will soon return to a state of normalcy as The Green Climate Fund(GCF) has approved $54.4 million to curb issues of deforestation and forest degradation in the zone. When completed, the project is expected to restore 200,000 hectares of off-reserve savanna forests and 300,000 hectares of degraded shea parklands. It will also aid in establishing 25,500 hectares of forest plantations in forest reserves which have been severely degraded. The project dubbed “Ghana Shea Landscape Emission Reductions Project” will further promote investments in the Shea Value Chain and support the livelihoods of over 500,000 people in Northern Ghana. With technical support from the United Nations Development Programme (UNDP), the project will be implemented by Ghana’s Forestry Commission. Mr. John M. Allotey, Chief Executive Officer of the Forestry Commission, is optimistic the project will propel Ghana’s Forestry Sector to a great milestone. “I welcome thi...

  The United Nations Children’s Fund (UNICEF) and Pure Earth’s report- “The Toxic Truth Children’s exposure to lead pollution undermines a generation of potential” has revealed the massive effect of lead poisoning among children with Africa ranking second hardest hit region. The report states that lead is a potent neurotoxin which is exposed to children through lead in water from the use of leaded pipes, lead from mining industry, toys, cosmetic products and ayurvedic medicines. In Ghana, utensils made from scrap materials are a major source of the exposure. This wrecks irreparable harm to a child’s brain and more dangerous to children under age five. The study which was undertaken by the Institute of Health Metrics Evaluation to analyze childhood lead exposure, features five case studies in Bangladesh, Georgia, Ghana, Indonesia and Mexico. Richard Fuller, President of Pure Earth gives some hope as he believes safe recycling, education about the dangers and protection w...